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Posts tagged ‘marketing’

Coaches: Market to Awakeness

For 17 years I’ve been coaching clients and keeping my private coaching practice nicely filled ~ in spite of not having a website, not having a declared niche, waiting 13 years to get a business card,  and never attending a single official networking event.  In reality, I do network like mad because I lead workshops that train people to become Co-Active Coaches and Leaders, I lead and attend retreats and conferences, I go to exotic places (like the grocery store), and Facebook is a 24/7 networking party begging participation.  In the last few days, I’ve been linking random thoughts to share with you as a way to think about things to make getting clients natural and easy.

Believe it or not, my thinking starts with a little iPhone app called ‘Sleep Cycle’This is the most fascinating thing!  For those of you not yet enamored with it, here’s how it works:  Set the alarm for when you want to wake up and choose a window of time prior to your wake-up time within which you’d like to be awakened.  I like 30 minutes.  Then place the phone face down on your bed, under the sheet, and fall asleep.  Feel free to fall asleep to the sound of waves or rain and such if you like.  The phone feels the vibration of the bed and determines how deep your sleep based on its sensing system.  It graphs this for you and gives you a nice little read out of your sleep cycle.  The coolest part is that it determines when you are the MOST awake in that 30 minutes prior to alarm time and ever so gently wakes you up right then.  It doesn’t rip you out of your deepest sleep, but rather it whispers you awake when you’re on the verge of awakening.  It’s hard to wake up crabby when sweet bells are chiming and cheering my nearly awake self on! next thought is inspired by something I’m studying that I’m totally not qualified to teach or explain just yet!  Rather than give you the language or try to share the teachings, I’ll give you my very over-simplified language for it.  (The terms have been changed to protect the innocence of the true brilliance of the teachings from the newbie I am!)  People can be divided into two basic categories: those who are walking the Earth but not yet awake… and those who are WIDE AWAKE or fully conscious.  Let’s call the first group the ‘Sleep Walkers’; those who go through the motions of life, but have not yet awakened to the full potential of life and their role in it.  ‘Awake Humans’, on the other hand, are wide awake and understand that they are part of something larger than themselves… perhaps Divine in nature.  They pay attention and know the path they’re on is one of evolving consciousness.

So…. I was thinking…. as coaches we need to be looking for those ‘Sleep Walkers’ that are the most ready to awaken and just give them a gentle tap… a whisper… a simple ‘chime’. Too often coaches market to those who are in their deepest state of sleep by marketing always to the ‘need’ or ‘lack’ in people. They wonder why it’s hard to get a yes. (Think of how hard it is to awaken a child from a deep sleep… it’s nearly impossible!)  If we catch folks who are on the brink of moving from ‘Sleep Walkers’ to ‘Awake Humans’, and we catch them when they are at their peak of wakefulness in their sleep, they will hear the call!  If we whisper or chime the bell in the ears of those who are in their Awakened Humanness already, and again we look for when they too are most primed and ready, they will heed the call.  And man-oh-man, are they fun to coach!

If nothing else, I say it’s way more fun and satisfying to look for awakeness in the world than try to awaken people from their deepest sleeps.

What say you, oh wise ones?  I’m always eager to dialogue with you!

Psssssst, are you AWAKE?



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